Background:

Ever since Upper Deck revolutionized the sports trading card experience with its inaugural 1989 Baseball set, their No. 1 mission has been to capture the excitement of the game and deliver it to fans of all ages through high quality, innovative, authentic, and collectible products.

Packs from the company’s first baseball set featured color photography, an anti- counterfeit hologram on every card and foil wrapping. The set was an instant hit with collectors.

The cornerstone of their business is based on sports trading cards, but over the years, their brand has expanded to include other products. 

Keeping in stride with the latest technology Upper Deck’s long list of accomplishments have recently included. 

Upper Deck e-Pack®, which bridges the gap from digital to physical, and lets you instantly purchase and open packs of trading cards and authentic collectibles at any time, from anywhere and keep your entire collection at your fingertips by viewing, sorting, and storing with the simple click of a button.

Legendary® is the critically acclaimed Marvel Deck Building Game; a cooperative deck-building game for 1-5 players where players take on the roles of Marvel heroes, including the Avengers and X-Men. 

Upper Deck Authenticated®

Autograph forgeries make victims out of unsuspecting fans. In 1992, Upper Deck Authenticated® became the first company to find an answer to the forgery problem by creating an airtight five-step authentication process that assures fans are getting genuine autographs. This groundbreaking process is why some of the most prominent names in sports such as Michael Jordan, Tiger Woods, and Wayne Gretzky have signed deals with the company. Today, the company has autograph relationships with many of the game’s biggest stars and produces some of the finest sports memorabilia on the market.

This position is located in Carlsbad, CA also known as “The Village by the Sea”, just north of San Diego. The city offers the charm of a European town with the conveniences of a large city. As you wander streets lined with antique stores, boutique shops, and sidewalk cafes, you’ll soon discover much more, including miles of coastline, beautiful flower gardens, and world-class resorts. With a perfectly mild climate, each season offers a variety of unique events and activities, from street fairs to art walks. Steps away sit clean, uncrowded beaches for swimming, sunbathing, and surfing as well as beautiful lagoons for fishing, birdwatching and nature trail hikes. Venture further to discover the unique destinations of LEGOLAND® California and SEA LIFE Aquarium or the nearby attractions of San Diego and Los Angeles.

Upper Deck is not just a “trading card” company; they’re a sports and entertainment company. They’re a company with passion and attitude – about sports, about authenticity, and about quality and innovation.

They thrive on fast pace, risk and things that are cutting edge. Most of all, they have pride and dedication to creating products that turn memorable moments into collectibles that people want to covet.

THEIR MISSION:

Provide their customers and consumers with sports and entertainment products that reflect their commitment to rich set content, innovative design, quality craftsmanship, and authenticity.

Any interested candidates should contact TurnkeyZRG directly.

Contacting Upper Deck will only delay consideration of your qualifications.

Position Summary:

This is the ideal position for someone who has a passion for sports and/or entertainment and loves engaging fans through content and storytelling. This position will be accountable for making a meaningful and measurable impact across our social channels while driving overall engagement and growth. The right candidate will have proven content development and social media marketing experience, is creative, analytical, and up to date on the latest social media trends. The position is a full-time, in-house position based at the company’s headquarters in Carlsbad. 

Duties and Responsibilities:

Strategy

• Develop social strategy and content calendars for all social channels (Instagram, YouTube, TikTok, Facebook, LinkedIn, Twitter).

• Develop platform growth strategy with the goal of increasing followers and fan engagement including brand collaborations and giveaways.

• Implement innovative marketing strategies that connect with different target markets across social media.

• Work closely with product and marketing coordinators to create content and excitement that supports product launches and sales.

• Create a strategy for contesting and user generated content.

Content

• Create, and deliver authentic and engaging content that excites and entertains fans.

• Work closely with creative team on built-for-social content and style guide that incorporates animation, graphic design, product photography, and video.

• Attend editorial shoots to capture BTS to optimize for social.

• Organize assets and footage for cross departmental use.

• Shoot live and edit content that can be cut and used across multiple platforms.

Social 

• Develop relationships with key media, bloggers, and social influencers to best tell the story of Upper Deck brand products and initiatives.

Management

• Oversee, lead, and develop a team of community coordinators and video producers.

• Develop relationships and strategies with league partners and licensors to share updates and information through relevant social media channels. 

Analytics

• Implement tracking tools to gather detailed analytics with the goal of optimizing social media performance through best practices on content, post-timing, amplification, and influencer marketing.

• Track and report social performance and provide ongoing analyses.

• Use hard data and metrics to back up strategic recommendations.

Community Engagement

• Coordinate with customer care team on issues that arise in DMs and comments.

• Engage with followers via DMs and comments to encourage further conversation.

Required Qualifications:

• Expert knowledge in all relevant social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Discord, etc.

• A track record of managing and growing large followings and engagement on social media, notably Instagram and TikTok.

• Excellent knowledge of Google Analytics and reporting on social initiatives.

• Proven ability to create engaging and high-quality social content including video.

• Knowledge of best practices using Reels, Stories, Live, etc.

• In-depth understanding of social media trends and pop culture.

• Creative eye for copy, video and design, and experience working with designers.

• Excellent planning, organization, and workflow management skills.

• Intelligent, organized, and motivated self-starter who can work independently.

• Excellent oral and written communication skills.

• Ability to work in a fast-paced environment, multi-task and manage deadlines.

• Familiarity with licensed collectibles, trading cards and/or games a plus.

• Strong ability to lead and work within teams.

• Must be responsible, dependable, and ethical.

Background Requirements:

• Bachelor’s Degree with emphasis in Social Media Marketing or related field or equivalent experience.

• 4+ years of experience overseeing social media strategy and content development.

• Expert knowledge of current social media platforms and trends.

• Proven experience in copywriting, content planning and creation.

• Experience managing a team preferred.

Salary:

$70,000 - $80,000