Background

Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide and the only one with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship.

PFL is primetime in the U.S on ESPN and ESPN+ and broadcast and streamed worldwide to 160 countries with over 30 media distribution partners including Channel 4, DirecTV, RMC Sport, Eurosport, Sky Sports. The PFL roster is world-class, with 25% of PFL fighters independently ranked in the top 25 in the world. The PFL proprietary SmartCage data and analytics platform powers real-time betting and provides a next generation viewing experience.

PFL has over two-dozen blue-chip brand sponsors such as Anheuser-Busch, IBM, GEICO, DraftKings, Bose, Socios.com, Air Force Reserve, and US Marine Corps. PFL has raised $200 million of capital to date from major investors, including Ares, Luxor Capital, Waverley Capital, Elysian Park Ventures, Swan Ventures, Knighthead, Legends, and several NBA, MLB, and NHL team owners.

MMA is the growth sport of this decade, with 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.

Links:

PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)

Any interested candidates should contact TurnkeyZRG directly. 

Contacting Professional Fighters League will only delay consideration of your qualifications. 

Position Summary

The Director of Direct-To-Consumer (“DTC”), will own the development, execution, and optimization of the D2C digital strategy, ensuring a seamless and impactful digital experience for their customers. The Director will be responsible for successfully launching and operating PFL’s direct-to-consumer experience, building and integrating PFL’s first loyalty program, and managing digital partnerships. This is a critical leadership role, reporting to the SVP, New Business, and will lead cross functional teams to drive digital innovation, enhance brand engagement, and achieve business objectives.

As PFL is a high-growth company, the successful candidate must be able to manage their primary day-to-day responsibilities along with problem-solving for new challenges as they arise and must be adaptable to the evolving responsibilities of the role. PFL is seeking a professional, self-starter, inquisitive, technology-forward, with a strong attention to detail, who is capable of researching, problem-solving, while managing competing priorities. 

Duties and Responsibilities

Digital Strategy & Leadership:

• Along with SVP, New Business - develop and execute a comprehensive direct-to-consumer strategy aligned with business goals, market trends, and customer insights.

• Work with PFL’s streaming partner and lead cross-functional team to launch reimagined app.

• Lead operation of app on an ongoing basis – extracting key insights and adapting strategy accordingly.

• Successfully plan and launch initiatives that are extensions of PFL’s direct-to-consumer strategy (e.g., loyalty program).

• Provide thought leadership on digital transformation, identifying emerging trends and technologies to keep the company at the forefront of the digital landscape.

• Work with third-parties throughout PFL’s ecosystem and broader digital ecosystem to implement and evolve strategy.

• Lead cross functional team, fostering a culture of innovation, collaboration, and accountability.

Performance Marketing & Analytics:

• Define and manage digital KPIs, using data and analytics to inform decision-making and measure success.

• Partner with marketing / data and analytics teams to track user behavior, improve conversions, and increase ROI.

Digital Product Management:

• Oversee the development and optimization of the company’s website, apps, and digital tools.

• Collaborate with external partners and creative teams to ensure an intuitive and engaging user experience.

• Ensure PFL digital products have a consistent look and feel.

• Manage relationships with third-party vendors, agencies, and technology partners.

Cross-Functional Collaboration:

• Partner with marketing, sales, production, and product teams to integrate digital initiatives across the organization.

• Advocate for customer-centricity, ensuring that digital strategies address pain points and create value.

• Lead digital transformation initiatives that improve internal workflows and operational efficiency.

Required Qualifications

• Experience in launching and operating DTC offerings, loyalty/membership, and digital product development.

• Proven track record of driving digital growth and managing large-scale digital projects.

• Strong knowledge of emerging technologies, including web3, machine learning, and streaming solutions.

• Excellent communication, project management, and leadership skills.

Background Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field; advanced degree preferred.

• 5 – 10 years of experience in digital marketing, e-commerce, or digital transformation, with at least 3 years in a leadership role.

Salary

$175,000 - $200,000 plus bonus.