Partnership Perspective ft. Jose Luis Los Arcos
by James Jordan, Director, Marketing Partnerships
Jose Luis Los Arcos, Senior Vice President of Sports Partnerships at Televisa Univision, discusses the importance of Champions League, the growth of Liga MX in the US, and the strategies for engaging fans and expanding viewership through major soccer tournaments. He also highlights the role of technology, digital, and social media in their strategy and industry trends impacting the commercial landscape in sports.
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ABOUT TURNKEYZRG
Founded in 1996, TurnkeyZRG is a highly specialized talent recruitment/executive search firm filling C-level, senior-level and mid-management level positions throughout sports, entertainment, music and media. Over the past 25 years, TurnkeyZRG has filled more than 1,400 positions throughout sports, entertainment and media. TurnkeyZRG helps teams, leagues, stadiums, arenas, theaters, college athletic departments, events, sponsors, agencies, media companies, private equity companies and other clients identify, recruit and hire the very best management talent. Turnkey now benefits from ZRG’s global footprint, full array of industry practice groups, data-driven, analytical search tools, and technology investment in changing the way executive search/talent recruiting is done. TurnkeyZRG becomes a tech-enabled disrupter of the prior executive search model.