Journeys with Jocelyn - Tiffany Tucker

By Jocelyn Gates, Vice President at TurnkeyZRG

DYNAMIC. HARD WORKER. FUN. STUDENT CENTRIC. INCREDIBLE! Those are only a few words to describe Tiffany Tucker, Deputy AD/SWA from UNCW. I’m excited for everyone to hear insights from Tiffany, The 2022 Nell Jackson Nike Executive of the Year by Women Leaders in College Sports. And that is not even mentioning all the other many accolades and accomplished this amazing woman has earned. Tiffany is the definition of pouring into others, whether it’s student-athletes, other administrators, mentors, or mentees.

Why did you get into college athletics?

Getting involved in college athletics was a natural progression for me, and it has been an immensely rewarding journey. My path began as a collegiate student-athlete at UNC, where I represented my university in the sport I love: basketball. Those years as a student-athlete provided me with unforgettable memories and valuable skills and instilled a deep appreciation for the transformative power of sports in young people's lives.

After my time as a student-athlete, I felt compelled to give back to the game of basketball that had given me so much. I started coaching at the Division I, II, and III levels, and in doing so, I discovered my true passion for shaping the future of college athletics. As a coach, I witnessed first-hand the profound impact that sports can have on student-athletes, fostering discipline, teamwork, and personal growth both on and off the field.

As I immersed myself as an administrator in college athletics, my purpose evolved. I realized that my calling was to influence the game on a local level and make a difference in the business of athletics globally. I wanted to be part of shaping policies, strategies, and systems that would positively impact athletes, coaches, and institutions alike.

As an administrator, did you face any barriers as you were growing the business? If so, how did you work through those?

As an administrator, I faced various barriers while growing the business. One of the significant challenges I encountered was transitioning from a coach to an administrator. As a coach, I focused primarily on guiding individuals and teams to achieve their goals. Still, as an administrator, I had to take a more strategic and organizational role in driving the athletics department and university forward. This shift required me to develop new skills and adapt to an enterprising mindset.

I recognized the need to enhance my managerial, resource generation, strategic planning, and business acumen skills to work through these barriers and succeed as an administrator. I actively pursued training, attended workshops, and sought mentorship from experienced administrators to build my expertise.

This boosted my confidence and demonstrated to others that I was committed and an asset to the industry. Surrounding myself with a robust support system, both in my professional life and my personal life, was crucial. Having colleagues who believed in my potential and family and friends who provided encouragement and understanding helped me overcome challenges and stay resilient.

By staying true to my values, leveraging my strengths, and continuously learning and adapting, I have excelled at being an influencer in this industry, contributing to the growth and prosperity of each university I have served.

Talk about the importance of having a village of people within college athletics and what it means to you.

As an athlete, the village has taught me the significance of setting and pursuing ambitious goals, managing my time effectively, and staying resilient in the face of adversity. These qualities have profoundly impacted my personal growth and shaped me into a more determined and focused woman. The village has given me a deep appreciation for the power of community and collaboration. It has shown me the value of building strong relationships and supporting others in their journeys. These lessons are invaluable in any career, as success is often a collective effort.

The village of people within college athletics is not just a concept; it represents a nurturing and empowering community that fosters personal growth, skill development, and a sense of belonging. It has shaped my character, resilience, and passion for teamwork. Professionally, it has provided me with invaluable life skills and a mindset that I carry into all aspects of my life. The village exemplifies the idea that success is not achieved alone but through the collective support, mentorship, and camaraderie of those who share the same aspirations and values.

What is your proudest moment, so far, since working in college athletics?

One of the most momentous and proudest achievements since working in college athletics has been the sheer privilege of seeing student-athletes flourish both on and off the field. It's endlessly rewarding to watch them grow, not just into talented athletes but also into well-rounded individuals. I watch them venture into the world, taking the life skills and values they've learned from their time in college athletics into their communities. To see them becoming leaders, inspiring others, and striving to make a difference in their own unique ways, is a source of immeasurable pride for me.

In sum, my proudest moments stem from witnessing the holistic growth of my student-athletes—from their first unsure steps onto campus to crossing the graduation stage and from their early uncertainty about their life paths to becoming influential members of their communities—all while upholding the highest standards of excellence in their sport and university. This journey of transformation, learning, and success fills me with pride every day.

What advice do you have for young administrators trying to break into college athletics?

My advice may sound elementary; however, it has worked 100% of the time. Meet with every administrator (especially former athletes) in your department, ask them about their journey, tell them your dreams, and ask them if they can connect you with two other people in the industry. Pick up the phone and make calls, send emails, connect on LinkedIn, volunteer at sporting events, or apply for work-study positions in athletics. Be sure to BE READY when your opportunity comes. 

Gain Intentional & Strategic Experience:

The college athletics industry values experience heavily. Volunteering (no one will turn down free help), internships or part-time work can help demonstrate your commitment and understanding of the industry.

Build Relationships:

Attend industry events, conferences, and symposiums. It's a great way to learn from leaders in the field, and these interactions can often lead to vital connections.

Master Other Skills:

While passion for sports is crucial, proficiency in communication, management, fundraising, marketing, or finance can set you apart. Do not be afraid to step outside of your comfort zone.

Be Adaptable:

The athletics industry is dynamic and can change overnight. So, adaptability and resilience are just as crucial as any technical knowledge you might gain.

Remember, your journey into college athletics isn't just about developing your professional portfolio but also about growing as an individual. Keep learning, growing, and pushing; you will find your place in this incredible industry.

Let’s get to know you:

Favorite food?

My mom’s macaroni and cheese, my dad’s chili, my stepdad’s fried potatoes, and seafood 

Favorite song?

Alabaster Box by CeCe Winans

Favorite thing to do outside of work?

Spending time with my family, attending concerts, and relaxing by the pool or any of our beautiful Wilmington beaches

Best professional opportunity you have taken part in?

The Dr. Charles Whitcomb Leadership Institute Class 2018 and the UNC System Executive Leadership Institute Cohort 2 - I cannot express how transformational both executive-level professional development opportunities have helped shape my leadership journey.