Background:  

The Laver Cup is an annual men’s tennis competition, created to honor the great Rod Laver, and inspired by golf’s Ryder Cup, where six of the best men’s players from Europe take on six of their counterparts from the rest of the world for three days of intense team competition. Roger Federer's management company, TEAM8, Tennis Australia, the United States Tennis Association, and Brazilian businessman and former Davis Cup player Jorge Paulo Lemann, partnered to create the Laver Cup.  

The tournament takes place in a different bucket-list city each year with Prague (2017), Chicago (2018), Geneva (2019), Boston (2021), London (2022), Vancouver (2023) and Berlin (2024) having hosted the first seven editions and San Francisco hosting in 2025.  The Laver Cup has been heralded by fans, sponsors, broadcasters, and players, and has quickly become a must-see event on the sporting calendar.  Tennis legends and great rivals Bjorn Borg and John McEnroe captained Team Europe and Team World respectively for the last time this year. 

Any interested candidates should contact TurnkeyZRG directly.  

Contacting Laver Cup will only delay consideration of your qualifications.  

Position Summary:  

The Social Media Manager for Laver Cup offers an exciting opportunity for a social-savvy sports enthusiast to elevate their career by shaping the Laver Cup’s digital presence.  The ideal candidate will drive the social media strategy, ensuring that Laver Cup’s platforms remain a must-follow destination for fans and partners worldwide.

As a key member of the marketing communications team, this individual will collaborate to plan, craft and curate high-quality, engaging content year-round, as well as cover the competition during the event.  Responsibilities include managing social channels, executing innovative campaigns, and creating content that supports commercial objectives such as ticket sales, hospitality, and sponsor-related promotions. The Social Media Manager position is perfect for someone who thrives in a dynamic environment and is eager to make a significant impact on a premier global sports event.  

Duties and Responsibilities:  

Social Media Strategy  
Lead and execute social media planning to connect the Laver Cup brand with target audiences through organic and paid initiatives.  

• Align social media goals with broader company objectives.  

• Define and segment audiences by social content consumption and engagement behaviors across platforms.  

• Establish a feedback loop to track and measure performance, conduct regular audits, and perform competitive analysis for ongoing improvements.  

Social Media Management  
Oversee all Laver Cup social media accounts (including but not limited to Facebook, Instagram, Twitter/X, Tik Tok, YouTube, etc.) year-round and during the event. 

• Manage the social media calendar within Laver Cup’s broader editorial calendar. 

• Follow platform specific best practices by platform; optimize content per platform specifications (sizing, relevance, timing). 

• Ensure brand voice, quality, and accuracy across all content, maintaining consistent standards.  

• Support community management efforts, engaging fans and addressing questions and feedback.  

• Manage relationships with social media agencies or vendors, as needed.  

Social Media Content 

Collaborate with cross functional teams to produce original content for key initiatives and real-time event coverage. 

• Coordinate the creation of social-specific assets.  

• Stay updated on emerging social trends; recommend new strategies and innovations.   

• Support and manage social media content creators or influencers, if applicable.   

Marketing Administration  
Perform essential marketing communication tasks to enhance team efficiency and impact.  

• Develop and maintain schedules, recaps, reports, and creative requests. 

• Serve as liaison for all sponsorship social media interactions and tennis partner social media contacts (Tennis Australia (AO), USTA (US Open), ATP Tour). 

• Assist the Sponsorship team in compiling social content recaps when needed. 

Qualifications:  

• Bachelor’s degree in Marketing, Communications, or relevant field. 

• Minimum of 5 years of social media marketing experience, ideally within sports, entertainment or luxury brand sectors.    

• Proven success with audience engagement and growth for social media accounts.   

• Proficiency in Microsoft Office Suite. 

• Proficiency with Social Analytics tools. 

• Skilled in both creative and technical aspects of social media, with a talent for storytelling and content optimization. 

• Working knowledge of Adobe Creative Suite and video editing software; photography or videography skills a plus.   

• Ability to work creatively and efficiently in a fast paced, dynamic environment. 

• Excellent written and verbal communication skills; journalism experience a plus. 

• Strong organizational skills and attention to detail. 

• Deep knowledge of professional sports (tennis preferred) and an understanding of fan engagement in the sports industry.  

• Available to travel for events and assignments as needed. 

Salary:  

$90,000 -  $100,000 plus 10% bonus