Company Background:  

The Arizona Diamondbacks, a Major League Baseball (MLB) team based in Phoenix, Arizona, were established in 1998 and compete in the National League West Division. Known for their resilience and dynamic roster, the Diamondbacks won their first World Series title in 2001, making them one of the fastest expansion teams to achieve this feat. The organization prioritizes innovation, player development, and community engagement, with a strong commitment to both athletic excellence and creating memorable fan experiences. 

Organizational Mission:  

The mission of the Arizona Diamondbacks is to provide industry-leading entertainment in a clean, safe, and family-friendly environment, and to make a positive impact on its fans and civic partners by focusing on team performance, fan experience, financial efficiency, workplace culture and community contribution.  In doing so, the organization consistently competes for championships, treats its customers to quality service and entertainment, invests in its product, employees, and fans, and establishes and maintains a position of leadership in the community. 

Company Culture:  

The Diamondbacks put a strong emphasis on building and maintaining an employee-centric culture and an operating model that promotes approachability, inclusion, transparency, collaboration, and communication. Their “Circle of Success” centers on performance community, culture, financial efficiency, and fan experience.  The D-Backs’ defined values framework for effective decision-making, BUILD, which permeates throughout the organization at every level is rooted in five core tenants: Belonging, Unified, Integrity, Longevity and Development.  This purposeful and intentional commitment to nurturing a high performance but human culture has resulted in numerous accolades: 

• 15-time recipient since 2007 of Phoenix Business Journal’s “Best Places to Work”  

• Front Office Sports “Best Employers in Sports (2019) 

• AZ Central’s 2023 Top Workplaces  

• Forbes – Best Organizations to Work for in Sports (2015) 

Any interested candidates should contact TurnkeyZRG directly.  

Contacting the Arizona Diamondbacks will only delay consideration of your qualifications.  

Position Summary:  

The Director of Social Media will serve as a strategist and operational driver of the future state of the Diamondbacks’ social media infrastructure: from the ground up, crafting and implementing a comprehensive strategy that will drive fan engagement, foster community, and enhance monetization efforts across platforms.  The Director will lead a team of social media professionals, establishing goals and KPI’s for the department to define and ultimately achieve success in the short- and long-term.  The Director and their team must proactively integrate and collaborate closely with all organizational segments (Baseball, Business and Events & Entertainment) to support and advance business goals and deliver high-impact content within the social media space. 

Why this Role? 

• Be a Builder: This role offers the opportunity to architect systems, processes and tools that will define the Diamondbacks’ social media strategy, providing the freedom to create and implement a social media roadmap. 

• Lead & Mentor: This role involves oversees a team of three full-time professionals and seasonal interns, with the opportunity to inspire, mentor, and foster the growth of individuals within an organization that prioritizes career development and personal growth. 

• Strategic Impact: This role will help drive ticket sales, increase fan engagement, and support DBACKS.TV, the trailblazing direct-to-consumer streaming platform. 

• Creative Storytelling & Science: This role combines creativity with analytics, telling the Diamondbacks’ story through community and baseball while utilizing data to guide content decisions and drive measurable success.   

Duties and Responsibilities:  

Strategy Development & Execution 

• Design and implement a cohesive social media strategy that aligns with the Diamondbacks’ brand goals, annual business plans, and revenue-generating priorities.   

• Position the Diamondbacks’ social channels as the ultimate destination for all things Diamondbacks, delivering everything from real-time game updates to exclusive player moments.   

• Develop a structured calendar that coordinates with broader content, marketing, and partnership initiatives.   

• Integrate emerging trends, technologies, and best practices into the strategy to keep the Diamondbacks on the cutting edge of sports media.  

Cross-Department Collaboration 

• Collaborate closely with ticket sales, corporate partnerships, marketing, and other departments to support and amplify revenue-driving initiatives.  

• Develop a system for coordinating with other departments to align on content requirements, posting schedules, and brand objectives.  

• Lead the digital social content strategy to support DBACKS.TV and the transition to a direct-to-consumer model. 

Team Leadership & Mentorship 

• Lead a team of three, focusing on their professional development and engagement within the Diamondbacks’ culture.  

• Promote an open-door, collaborative environment that encourages communication and creativity within the team and across departments.  

• Foster a fun, respectful and creative working environment.  

• Set clear objectives and performance expectations for the social media team, ensuring alignment with organizational goals. 

• Maintain the highest level of ethics and trust in all interactions with professional athletes, consistently building professional relationships that ensure integrity and respect in every engagement.   

Community Building & Storytelling 

• Create content that deepens connections with current fans while reaching new audiences to maximize engagement across platforms.  

• Highlight community events, player interactions, and in-game experiences through authentic storytelling.   

• Develop a fan listening strategy to understand and respond to fan feedback, shaping content that resonates with the community.  

Data-Driven Insights & Optimization 

• Monitor, analyze, and report social media metrics and campaign results to senior management regularly.  

• Use data insights to continuously refine content for engagement, relevance, and brand value. 

• Apply a data-driven approach to content planning, ensuring optimal timing and strategy behind each post.  

Qualifications, Skills, and Education Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (Master’s degree preferred).  

• 8+ years of experience in social media management, with significant leadership experience, specifically within the sports industry.  

• Proven track record of developing and executing successful social media strategies.  

• Strong leadership and team management skills that promote a culture of respect, trust, and collaboration among team members and with functional partners.  

• Excellent written and verbal communication skills.  

• Extensive knowledge of social media platforms, analytics tools, and industry best practices.  

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.  

• Flexibility with work schedule, including weekdays, evenings, weekends, and holidays, to accommodate the baseball season and Arizona Diamondbacks Events & Entertainment events. 

• Passion for sports and strong understanding of the sports fan base.  

• Experience in baseball a plus.