Background:  

Activated Events stands as a distinguished leader in the outdoor events industry, renowned for its exceptional portfolio of high-impact festivals across the Southwest. With an unwavering commitment to excellence, Activated Events specializes in large-scale music festivals spanning diverse genres, with a heavy focus on country music. The organization crafts unforgettable experiences that captivate trendsetters and tastemakers seeking extraordinary live events.  

With over 15 years of expertise, Activated Events has mastered the art of transforming unique outdoor venues into dynamic spaces that resonate with audiences. Signature events such as the Coastal Country Jam, Boots In The Park, The Smoke Show, and Fiesta De Taco exemplify the company's dedication to creativity and quality, consistently attracting top-tier talent and enthusiastic crowds year after year.  

Operating as an independently managed organization, Activated Events employs a comprehensive approach to event production, encompassing every aspect, from talent acquisition and strategic marketing to seamless operations and exceptional concession experiences. This meticulous attention to detail not only elevates the overall attendee experience but also fosters meaningful engagement opportunities for brands within the event context.  

As the 2024 festival year concludes with the successful execution of 17 events, Activated Events is poised for an ambitious 2025 season, expanding to 30 event dates across multiple states while introducing new venues and brands to its diverse collection. 

Any interested candidates should contact TurnkeyZRG directly. 

Contacting Activated Events will only delay consideration of your qualifications. 

Position Summary: 

The Head of Marketing will be a strategic leader and valuable member of the executive leadership team, responsible for shaping and executing marketing strategies to drive the growth and brand vision of Activated Events. The Head of Marketing will play a crucial role in developing and refining marketing approaches that directly support ambitious targets for revenue, attendance and audience engagement while maximizing profit margins.  

The Head of Marketing will build the marketing infrastructure and essential processes to fully capitalize on current programming and revenue opportunities, creating a sustainable, scalable operating model capable of supporting and expanding into new content ventures. This position will oversee marketing P&L management, develop and lead a high-performing team, and promote Activated Events festivals as premier, must-see experiences.  

In addition to maximizing the ROI of refined consumer marketing strategies, the Head of Marketing will craft compelling brand narratives and positioning for the festivals, enhancing how they resonate across media channels and with diverse audience segments.    

Duties and Responsibilities:  

• Develop and implement a comprehensive marketing strategy to promote multiple festival brands and events, with a focus on audience growth, engagement, and revenue generation. 

• Analyze market trends, audience insights, and competitive landscape to identify growth opportunities and refine messaging. 

• Establish marketing goals and KPIs, including ticket sales targets, brand awareness metrics, and digital engagement benchmarks. 

• Lead the creation of integrated marketing campaigns that leverage digital, social, grassroots, PR, partnerships, email, influencer, and content marketing channels to maximize reach and impact. 

• Collaborate with internal and external creative teams to develop high-impact, on-brand content that resonates with target audiences. 

• Manage the marketing budget, optimizing channel spend to achieve high ROI. 

• Ensure consistent brand messaging and positioning across all touchpoints, from digital content to on-site experiences. 

• Oversee social media strategy and execution, growing follower base and engagement on platforms such as Instagram, TikTok, Facebook, YouTube and Twitter. 

• Develop loyalty and retention programs to build a dedicated community of festival attendees and brand advocates. 

• Utilize analytics and data-driven insights to measure campaign performance, inform decisions, and continually refine marketing efforts. 

• Prepare regular reports on marketing performance, audience insights, and sales metrics for executive leadership. 

• Implement A/B testing, audience segmentation, and retargeting strategies to improve conversion rates and personalize marketing efforts. 

• Collaborate with the partnerships team to seamlessly integrate sponsor activations into marketing and event experiences. 

• Assist in identifying, developing, and activating strategic partnerships to expand brand reach and audience engagement. 

• Lead and mentor a team of marketing professionals, fostering a collaborative and creative environment. 

• Develop training programs and performance goals to ensure team growth and efficiency. 

Required Qualifications:  

• Bachelor’s degree in Marketing, Communications, Business, or a related field.  

• 8+ years of experience in marketing, with a significant portion in live events, touring, entertainment, or festival marketing. 

• Experience in the music industry with a focus on ticket sales and attendance.   

• Proven track record in developing and executing high-impact marketing campaigns for events. 

• Expertise in digital marketing, including social media, influencer marketing, content creation, and email marketing. 

• Strong understanding of brand management and audience segmentation, with an eye for creative storytelling. 

• Data-driven mindset, comfortable with analytics tools, and experience in leveraging data for campaign optimization. 

• Exceptional leadership and team management skills, with experience building and mentoring a team. 

• Excellent written and verbal communication skills, with the ability to inspire and engage internal and external stakeholders. 

• Passion for live events, music, and festival culture. 

Compensation & Benefits: 

• Competitive salary starting at $200,000. 

• Comprehensive benefits package included